SKY NEWS AVAILABLE ACROSS THE MIDDLE EAST WITH STAR
Effective December 20th, 2006, Sky News is one of the exclusive channels that STAR Middle East Limited brings to the Arab Digitial Distribution (ADD) bouquets, to be distributed across the Middle East.

ADD offers a range of high quality entertainment channels in the form of various packages including Firstnet which comprises English language content, geared for Western Expats, Pehla targeting the mix of Asians in the ME, and ART, which targets the local and expat Arabs in the region.

Why choose Sky News? Let us remind you...
- Sky News has been providing up-to-the-minute global coverage and expert impartial analysis for the past 18 years.
- Britain's first and pioneering 24-hour news channel, consistently out-performs its rivals - particularly when breaking defining news events. Valued for its fairness, balance and journalistic objectivity by both viewers and regulators, the channel has also earned a reputation for the speed of its coverage and flexibility in reporting live news.
- Constantly investing in technology to increase its live capacity, it is complimented by the innovative sky.com/news website
- Available to around 100m viewers in 36 countries in Europe alone, it has extensive distribution in Africa and in countries across Asia.
- Sky News has won recognition from, among others, the Royal Television Society, BAFTA, the Foreign Press Association and New York Festivals - including the award of an International Emmy Award in 2006 for Sky News' breaking coverage of the 7/7 London Bombings
- It has an award-winning team of correspondents based in seven bureaux globally, and over 500 staff based in the Sky News Centre in London and worldwide.

STAR's Middle East bouquet compliments Sky News with high quality programming including the National Geographic Channel, UKTV Granada and FOX Sports - plus there's a range of entertainment programming available on ADD including Star Movies, Star World, Jetix and Channel V.

John Ryley, Head of Sky News, said "Our international audiences are key to Sky News and we know that they value the high-quality, impartial breaking news that our teams in London and worldwide provide. Our new partnership with STAR allows us to work with them to grow the reach of Sky News' award-winning service in the Middle East."

Get Connected Today!
Call 04 800 11 11 or visit www.art-tv.net for details on how to subscribe to Sky News.